FREELANCE WEB DESIGN
All concepts
CONCEPT / NOT CLIENT WORK

IMAGINED HOMEWARES STORE · SELF-INITIATED BRIEF

Soft Goods
website concept.

A quiet, product-first storefront concept for homewares made to be kept.

Open clickable demo

Portfolio note: Soft Goods is a fictional concept created to show design decisions. It is not commissioned work, a real business, or a live shop.

[ THE IMAGINED GOAL ]

What this site
sets out to do.

Explore how an independent homewares label could use a calm online store to introduce its point of view, make a short collection easy to browse and move visitors toward a product decision.

Imagined audience

People furnishing a home slowly, looking for useful objects with a considered material and story.

[ DESIGN DECISIONS ]INTENT BEFORE DECORATION
01

Warm paper and clay colours give the objects room to lead.

02

Short product names and clear prices keep scanning easy.

03

A small collection keeps the choice focused.

04

Shop and product details stay close to the main navigation.

PAGES IN THE CONCEPT
  • Home with a clear collection entry
  • Shop collection with product cards
  • Product detail with price, material and care notes
  • Our story and contact
MOBILE DESIGN
  • Single-column cards with full-width product taps
  • Persistent, compact bag count
  • Readable price and product details without hover states
DEMO TECHNOLOGY

Built as a lightweight, responsive Next.js and React demo with CSS and local-only interaction state. It does not have a backend, store, real checkout, or data collection.

[ IF THIS WERE A REAL PROJECT ]

What would need
to happen next.

  • Confirm real products, stock, prices, shipping and return terms.
  • Choose a store platform and payment provider; confirm their fees.
  • Supply product photography, descriptions and legal policies.
  • Test a real order, confirmation email and mobile checkout before launch.

Have a real website
idea of your own?

We can plan the right pages and features around your business.

Discuss my website